The Bridgestone Tire Safety Pledge
Bridgestone puts the principle of safety first through all stages of the tire life-cycle, from development to production, sale, and use. To those ends, they have created a symbol to reinforce those principles and to remind their consumers about the importance of tire safety. The safe and happy faces are circular just like the tires we rely on and linked together to represent relationships between one another. Also, the blue color evokes peace of mind and care.